![]() 'A Reading at Church' by Andrew Loomis 'American Girl Portrait' by Andrew Loomis 'Birthday Girl' (1930s) by Andrew Loomis 'Blond in White Evening Dress' by Andrew Loomis 'Christmas Surprise' by Andrew Loomis Cover illustration for 'Modern Romances' November 1936 by Andrew Loomis 'Dog Chasing Golf Ball', American Weekly, Jby Andrew Loomis 'Confections Company' art (1930s) by Andrew Loomis 'A Snack for Fido' by Andrew Loomis 'Woman with a Fall Leaf' by Andrew Loomis 'Woman in Yellow Dress' by Andrew Loomis 'Woman in Yellow' cover for The Saturday Evening Post (June 15, 1935) by Andrew Loomis 'Well-Dressed Couple Going Out For The Evening' (1939) by Andrew Loomis 'Two Women' by Andrew Loomis 'The Dionne Quintuplets', Brown and Bigelow calendar illustration (c.1944) by Andrew Loomis 'The Dionne Quintuplets' by Andrew Loomis 'The Dionne Quintuplets' by Andrew Loomis 'These Are My Jewels' (1941) published on Calendar Thomas Murphy by Andrew Loomis 'Tiny Tawkers, May' by Andrew Loomis 'Tiny Tawker, September' by Andrew Loomis 'Sunday Morning Church Service' (1950s) by Andrew Loomis 'Tithe'. ![]() Early prints have become highly collectible and sought out by art enthusiasts and practitioners. Some of Loomis’ books are currently being published in Japanese via Maar Sha Co. Prior to that, the books had been out of print for decades, available only as excerpts by Walter Foster Publishing. ![]() Titan Books reissued the Andrew Loomis titles in facsimile editions between 20. He captured moments of idealized American values in softly painted figures and scenarios that were suggested in the advertisements of the products he was promoting…” from Andrew Loomis’ entry at Illustration History website | Norman Rockwell Museum “Loomis possessed an acute ability to bring focus to the product while maintaining the appearance of fine art. Herdlinger was one of three women chemists working regularly with Forrest Mars Sr. One of those paintings was a portrait of a Mars chemist, Frances Herdlinger. From that time until the late 1930s Loomis produced advertising paintings for many large companies such as Coca Cola, Studebaker, Palmolive, Quaker Oats, Munsingwear, and Kellogg’s. Loomis then went back to Chicago to work at an art studio and study at the Art Institute of Chicago.Īfter military service in World War I, Loomis worked for a couple of advertising agencies before opening his own studio in downtown Chicago in 1922. He studied at the Art Students League of New York under George Bridgman and Frank DuMond when he was 19. Loomis grew up in Zanesville, Ohio, and spent much of his working life in Chicago, Illinois. William Andrew Loomis was born on June 15, 1892, in Syracuse, New York. In spite of all this being somewhat a bit of an “illusion” images like these can provoke in us a sense of nostalgia for such an idealized place in time, that is understandable, but they can also become a sort of a psychological mind-trap due to their intrinsic allure (at least to those of us who appreciate them).Īll in all one can always find solace and inspiration in such images when trying to visualize a homogeneous future for Whites in a world free of all the rot we are witnessing these days “courtesy” of those who want to destroy our folk and wipe us off from the face of the Earth. This way of life was reflected directly in the manner people comported themselves and behaved to one another, at least that is what we can witness in works of art such as the ones presented here. It is undeniable that this was a culture in which basic human morals and values (albeit from a very Christian perspective) had not been turned upside down, to the contrary of what we are witnessing at this day and dying age. One could argue that what Loomis represented after WWII in his illustrations was the happy-go-lucky America of the “victors” (the 1940s and the 1950s namely) being in reality, as far as I can fathom, a country which was being ushered in as a sacrificial lamb to the counter-cultural onslaught which was ready to happen in the following two decades. Long after his death, Loomis’ realistic style is still a strong influence for popular artists and upcoming talents alike.Īs I stated in a previous article dedicated to Tom Lovell’s art Andrew Loomis’ illustrations take us to a highly idealized time which, far from being the perfect time many would have us believe, is still in spite of its many flaws regarded as a sort of “golden age”. ![]() ![]() Loomis is pretty well-known for his commercial work which was featured prominently in advertising and magazines of the time however, Loomis is also famous as author of a series of instructional art books printed throughout the aforementioned era. Following the trail of American illustrators coming from the Golden Age of Illustration at the second half of the 20th Century I stumbled across the art of yet another big name William Andrew Loomis (1892-1959). ![]()
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